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This website sidishoestore.com has the following in the web page, "Sidi Shoes Sidi Sport was founded over 50 years ago by cycling shoe icon, Dino Signori the company takes its name from his initials." We analyzed that the website also stated " As a racer, Dino Signori is keenly aware that cycling shoes are the foundation of the whole riderbicycle connection." It also stated " With innovations that span half a century of leadership such as the Adjustable Heel Security System and ratcheting buckles, SIDI collectively define the state of the cycling shoes art. S new Italian factory honors the area where the brand?." The header had sidi shoes as the highest ranking search term. It was followed by SIDI cycling shoes, SIDI bicycle shoes, and sidi road shoes which isn't as ranked as highly as sidi shoes. The next words they used was sidi triathlon shoes. sidi indoor shoes was also included but will not be understood by search engines.